StyleWeekOC will return to Fashion Island again this year on Friday, September 15 & Saturday, September 16, and SIMPLY is joining in the excitement!

Since it is the center’s 50th anniversary, Fashion Island is upping the game with some amazing changes to their signature event. This year, the definitive style experience will include two days of panel discussions with highly-acclaimed experts and influencers in fashion, beauty and home categories. In addition, there will be interactive experiences in each of those realms for customers throughout the center, as well as in-store shopping parties, some hosted by top influencers.


Panel Discussion

5:00 - 6:00PM
Neiman Marcus/Bloomingdale's Courtyard


Current Trend on How to Entertain at Home / Q&A

Shopping Parties

5:00 - 7:00PM

Brooks Brothers - Hosted by Joey Maalouf
Enjoy light bites, sips and a DJ while taking 15% OFF your total purchase.

Johnny Was
Learn to make a macrame key chain, hop in the photo booth and take 20% OFF your total purchase.

Rodd & Gunn
Enjoy Gibbston Valley Wine and New Zealand cheese. In addition, receive a free cap with any purchase under $500. Spend over $500 and receive a free wallet.

Travis Mathew
Take a picture with "Frank the Tank"—Travis Mathew's dad-bod mannequin—and sip on craft beer while taking 10% OFF your total purchase. 

Vineyard Vines
Cool down with a scoop of ice cream and take 15% OFF your total purchase.




8:00 - 11:00AM
NIKE will host free yoga and HIIT classes in their in-store studio at 8am, 9am, 10am, and 11am
Sign up at

Panel Discussions

2:00 - 5:00PM
Neiman Marcus/Bloomingdale's Courtyard

Fashion, Home & Beauty


Success Stories, Current Trends & Live Q&A

interactive vignettes

2:00 - 5:00PM
Fashion, Beauty & Home

Beauty: Enjoy complimentary beauty treatments, including hair curling by the Nordstrom Blow Bar, eye makeup application from Macy's Impulse Beauty Department, manicures featuring Kendra Scott nail lacquer, and hair braiding by Toni & Guy Hairdressing.

Fashion: Stylists, including Sara Aplanalp, Fashion Island's personal stylist, and celebrity stylist Daniel Musto, will assist guests with style suggestions, featuring looks from Bloomingdale's, Alice + Olivia, BCBG, Brooks Brothers, Elie Tahari, Joie, Kendra Scott, Rebecca Taylor, and VINCE.

Home: Get inspired with tablescapes designed by Anthropologie & Co., Z Gallerie and Found Rentals, Jesi Haack Design, JL Designs and Sweet & Saucy Shop.
* Will be able to view from 10AM to 7PM

DJ Set

5:00 - 6:30PM
With Brandi Cyrus aka DJ Confetti 

Shopping Parties

5:00 - 7:00PM

Alice + Olivia - Hosted by Audrina Patridge
Have your look sketched by a fashion artist and request a custom poem by a strolling poet. For every $750 spent, receive an entry to win a $1000 gift card. 

Anthropologie & Co. - Hosted by Ashley Fultz
Enjoy sips, sweets and a photo booth. 

BCBG - Hosted by Lydia McLaughlin and Keyma Morgan
Refresh with a sparkling beverage from Hug l'originale while listening to a DJ, then hop in the photobooth. Take 30% OFF full-priced merchandise, receive a mini fragrance with purchase and enter to win a handbag. 

Elie Tahari - Hosted by Ashley Tarkington
Enjoy treats from Sweet and Saucy Shop, smile in the photo booth and enjoy tunes spun by a DJ. Take $100 OFF a purchase of $400 or more and $250 OFF a purchase of $800 or more. 

Joie - Hosted by Emily Cholakian
Receive a free floral bouquet in Joie's fall color palette with any purchase and a free reversible tote bag with $350 purchase.

Rebecca Taylor
Enjoy gourmet cotton candy and sips and take 20% OFF full-priced merchandise when you spend $350 or more. 

Vince - Hosted by Catt Sadler
Enjoy a refreshing sip while you shop and receive $50 OFF your purchase of $350 or more.






Plus, be one of the FIRST 50 attendees to RSVP through this site AND check in on either day to receive an incredible gift bag!