The Australian Fashion Brands You Need To Know
A version of this story first appeared on Forbes.com
There must be some magic water in Australia, because lately the fashion scene in Australia is blowing up! There are so many emerging brands from down under that are gaining influence here in the States and beyond.
Here are the top Australian fashion brands you need to know:
I AM GIA is like catnip for the Insta-Girl set. Full of inventive streetwear, neon, and bold prints, I AM GIA counts influencers like Madison Beer and Brittney Xavier as fans.
For the free spirit, KIVARI gives off major bohemian vibes. With dreamy floral prints and flowy designs, KIVARI is perfect for when you're ready to move beyond Free People.
Top things off with a stylish hat from Lack Of Color. Created by Tess Corvaia and Robert Tillbury in 2011, the brand has been steadily gathering a loyal fanbase that includes Emily Ratajkowski and Joan Smalls.
For the minimalist with an appreciation for feminine silhouettes and timeless pieces, be sure to check out SIR The Label.
In a little over a year, The East Order has already established itself as a go-to for chic, off-duty pieces, with a bit of 70s vintage flare thrown in for good measure.
Zimmermann is an Australian brand that has truly made a name for itself stateside, with runway shows during New York Fashion Week and several US boutiques. Known for their fantastical romanticism, these designs are made for when you want to be the 21st century Jane Austen.