The Camera Equipment Influencers Swear By

Image Credit: Tar Mar

Image Credit: Tar Mar

Have you ever wondered how influencers consistently produce perfect content? Hint: It has a lot to do with their camera equipment. If you want to amp up your feed, you may want to consider purchasing some high-quality camera equipment.

Here are the photo tools that top influencers use:


Although phone cameras are becoming increasingly higher-quality, they simply don’t cut it anymore when it comes to perfect photos. The first investment to make to increase content quality is to purchase a high-quality camera. DSLR camera can be costly, so be sure to do research to make sure that you are buying the best camera for your use. A great starter camera is the Canon EOS Rebel SLR. This camera retails for $600 and is a perfect entry level camera for bloggers and influencers. This camera captures stunning photos and comes with lots of features for different occasions.

Canon EOS Rebel SLR | $600


It’s all in the lens! If you want to step up your game even more after getting your new camera, then you may want to consider a new lens for your camera. The standard lens that the camera comes with works well, but adding different lenses only enhances the photo quality even more. Depending on your blogging style - whether it be travel, beauty, or fashion - you will probably want a different type of lens.

Travel bloggers look for lenses that capture photos that focus on a large background. One of the best lenses for travel photography is the Canon EF 24–105mm, which retails for $920. This lens may be pricey, but the return on your investment will be worth it. If you’re looking for a less expensive lens, then check out the Canon EF 50mm f/1.8 STM Lens, which retails for $125.

Canon EF 24-105mm | $920

Beauty bloggers love lenses that zoom in to easily show the small details of beauty products by blurring the background. The Canon EF 24-70mm f/2.8L II USM Standard Zoom Lens, which retails for $1600, is a perfect lens for a beauty blogger/vlogger. This lens is also perfect for Youtubers. If you’re just starting out or looking for a lens that is easier on your budget, then check out the Canon EF-S 24mm f/2.8 STM Lens, which retails for $130.

Canon EF 24-70mm f/2.8L STM | $1600

Fashion influencers want lenses that sharpen details and brighten backgrounds. One of the best lenses for sharpening detail is the Canon 85mm f/1.8, which retails for $350. This camera lens will be sure to make outfits and accessories stand out.

Canon 85 mm f/1.8 | $350

Lighting Tools

Lighting is extremely important, so make sure that you have perfect lighting before you begin to shoot. Even if you are shooting in a sunny area, be sure to get light reflector disc to ensure perfectly lit photos. These Neewer 43-inch discs are extremely cheap - retailing for $20 for a set of 5. These discs are a lifesaver!

Neewer 43-inch Collapsible Multi-Disk Light Reflector | $20

Most influencers use artificial lighting to perfect their content. Artificial lighting kits are easy to use and instantly boost the quality of the content. The Diva Ring Light is perfect for filming Youtube videos, Instagram stories, Facebook lives, and covers basically all selfie needs.

Diva Ring Light Super Nova | $229

Camera Accessories

If you want to make life a lot easier, then you should consider investing in some camera accessories. Tripods are perfect for shooting when you are alone. Simply attach your camera to the tripod and you instantly have someone to take photos. The key to the tripod is also purchasing a remote so that you can easily take photos of yourself with the click of a button.

Vanguard Alta Vanguard Alta Pro 263AB 100 Aluminum Tripod Kit | $150

Editing Photos

Taking the perfect photo is only half of the battle. To be a successful influencer, you must have a unique, cohesive theme throughout your feed. For editing tips, be sure to read our blog post, “How Influencers Edit Their Photos”.