Why You Need An Instagram Business Or Creator Account
Photo Credit: @velvet_sugar
If you are using Instagram to grow and promote your brand, you need to use an Instagram Business or Creator account. Whether you are just starting your account or have a loyal following of millions, an Instagram Business or Creator account allows you access to valuable insights and tools that will empower your content and marketing initiatives.
Here are the top benefits of having an Instagram Business or Creator account and how to set one up if you are ready to make the switch:
Why An Instagram Business Or Creator Account?
Access To Advanced Metrics:
Go beyond Likes and Comments and see detailed metrics on how followers interact with your content. Not only will you be able to view breakdowns on how users engage with a particular post and where they are discovering said post, but you will also be able to see analytics for your followers and account as a whole, from follower demographics to account performance.
Not sure how to interpret Instagram post analytics? Check out our breakdown of all things Instagram insights here.
More Ways To Connect With Your Customers:
Instagram Business and Creator accounts are able to add contact buttons to their account. Include a phone number and/or email in your Instagram profile so customers can easily get in touch.
Do you have a brick and mortar store? You can also add in a physical address and business hours to your Instagram Business profile.
Promote Your Content To Reach New Audiences:
One of the biggest draws for businesses is the ability to promote posts and stories on the Instagram platform. Promoting posts on Instagram is an important way for accounts to reach new audiences and potential customers. Facebook and Instagram make it simple to target your ideal audience and budget your advertisement spend.
Sell Directly On The App Through Instagram Shopping:
Instagram recently introduced a game-changing feature that allows retailers to create shoppable posts. If your brand or the account you manage sells physical goods, you can apply to participate in Instagram Shopping. Likewise, Instagram Creator accounts can tag shoppable products with brands they have partnered with.
For more information on how to apply for Instagram Shopping as a business, you can check out Instagram’s official guidelines.
Instagram Business or Creator Account: Which One Is Right For Me?
As we have mentioned, Instagram has 2 main types of professional accounts: Business and Creator accounts. Both types provide detailed analytics and tools to promote your content, but there are a few big differences between the two.
Here is a handy guide to help you determine which account is right for you:
How Do I Create A Professional Instagram Account?
Making the switch from a regular account to an Instagram Business or Creator account is easy. Here’s how:
Go to your profile and tap the 3 lines in the top right-hand corner
Tap the “Settings” button
Tap “Account”
Tap “Switch To Professional Account”
Select “Business” or “Creator” depending on your preference
Connect your new Instagram Business or Creator account to the Facebook page that is associated with your business (this is not required for a Creator Account but is recommended)
Add any details about your account, such as the account’s category and contact information
Tap “Done”
Your new Instagram Business account should be all set!