How Fashion & Beauty Influencers Are Expanding To TikTok

TikTok is without a doubt the hot social media app of 2020, and everyone is flocking to it to see if they can build a strong audience and create fun content. The app is most known for 15-second videos set to music clips, but creators have gotten incredibly inventive with developing unique, off-the-cuff content that is still authentic to their influencer aesthetic across all their platforms.

Curious to see how influencers are incorporating TikTok into their social strategy? Here are a few examples to inspire you!

Outfit of the Day

Share your look of the day and how you style your everyday outfits with your followers.

FarahPink(@farahpinkk) has created a short video on TikTok with music Still Don't Know My Name. Budget friendly spring outfit 💕 #ootd #tiktokfashion #lookbook #outfitinspo #grwm #curlyhair #primark #momjeans #style #naturalhair

Beauty Tutorials

Is everyone asking you how you get your hair or makeup so good? Show your process with a fun beauty tutorial!

Keri Fay(@kerifay) has created a short video on TikTok with music Like That. Kim's hair stylist did my hair & said this is what he uses! 🙌🏼 #khloek #kardashianhair #got2bStyled #hairstyle #hairtutourial #hairgoals #leapday

Shopping Trips

Bring followers along on your next shopping excursion to show your shopping process!

Mallory(@malloryonthemoon) has created a short video on TikTok with music Looking out for you by joy again. Come thrifting with me! Follow for a try on haul! ✨💫🌈 #thrifting #thriftwithme #thriftingchallenge #thriftshop #thriftshopchallenge #vintage

Behind The Scenes

If you put major effort into elaborate photoshoots, give your audience a behind-the-scenes look at how you get that final shot!

Candid Content

The off-the-cuff nature of TikTok content means it’s time to let your personality shine! Learn the trending TikTok dance! Tell followers about a hilarious story of yours. Don’t be afraid to get a little un-glamorous and open up.

Suzyshattuck(@suzyshattuck) has created a short video on TikTok with music original sound. I drove to Calabassas don't let it flop #tiktokuniversity #heartbeenbroke #kardashians #keepingupwiththekardashians #hack #testing #viral