Our NYC Bash With Bioderma
Who doesn’t love a good skincare brand? There are so many beauty fads and trends, with new brands popping up everyday, but for us, nothing can beat the power of a well-tested formula and tried-and-true results. That’s why we absolutely adore Bioderma and were so excited to help them throw a huge NYC bash in celebration of their unparalleled products.
Throughout the evening, over 150 influencers, editors, medical professionals, and makeup artists mixed and mingled at Arlo Soho as they experienced the magic of Bioderma firsthand.
Check out the highlights from the event below!
Getting To Know Bioderma
Because this was Bioderma’s first big US event, attendees were eager to learn more about the brand. Guests could start their evening at iPad stations that had brand videos, providing them with the perfect primer on everything Bioderma has to offer.
From there, guests could get their skin examined at VISIA machines, where Bioderma brand representatives could explain different skin concerns and recommend products based on each individual’s skincare needs.
The Cleansing Power of Bioderma
One of our favorite activations of the evening had to be the cleansing station! Guests got to test out firsthand Bioderma’s cleansing products on a painted male model.
What i love most about myself is…
One of our big photo moments was an interactive art wall. Featuring the Paris skyline as a nod to Bioderma’s French roots, attendees were invited to fill in the skyline with Post-It notes where they wrote a feature they love about themselves.
Our guests left with canvas tote bags full of Bioderma products so that they could continue to experience the brand long after the evening was over.