Celebrating Fall Fashion at StyleWeekOC®!
Fall is finally here, and that means it’s time to talk all things fall fashion and beauty! For the third year in a row, we kicked off the new season with our friends at Fashion Island for StyleWeekOC®. Check out all the highlights and can’t-miss moments from our biggest StyleWeekOC® event yet!
The weekend kicked off with a VIP dinner on Friday, September 13th at Fig & Olive. Our speakers joined local influencers, press, and other VIPs for a delightful dinner.
On Saturday came the main event! We hosted 3 panels—fashion, beauty, and digital marketing—where Fashion Island attendees could hear expert advice on all things style and social media from our speakers, which included a mix of influencers, fashion designers, stylists, makeup artists, entrepreneurs, and social media gurus.
Digital Marketing Panel
This year, the panel conversations were bookended by TWO keynote speakers! Actress, humanitarian, and Foster Grant ambassador Kat Graham kicked off the afternoon with an insightful conversation about her personal approach to style as well as her philanthropic efforts.
Ashlee Simpson Ross concluded the afternoon’s programming with plenty of advice for our audience, ranging in topics from being a boss businesswoman to making it all work as a mom.
Activations & In-Store Parties
Of course, when we’re at Fashion Island, we are ready to get our shop on! Around the StyleWeekOC® stage, visitors could visit NuFACE’s adorable airstream trailer and receive mini treatments featuring their anti-aging devices.
If they were looking for something more fashion-focused, they could try on the latest Foster Grant sunglasses styles and pose in front of their photo wall.
For a refreshing treat, guests could also visit the Pressed Juicery pop-up to try mini bottles of their juice.
Following the panels, over 40 of Fashion Island’s retailers hosted fabulous in-store parties. Most of the stores offered exclusive discounts or gifts with purchase, and we loved stopping in all the stores to shop the hottest fall styles! StyleWeekOC® speakers Officially Quigley and Christine Kong hosted meet and greets at BCBG Max Azria and UNOde50, respectively. Earlier in the day, speaker Olia Majd hosted an appearance at Neiman Marcus for their beauty-focused CosmoCon event.
Our VIP attendees enjoyed loaded gift bags full of fashion, beauty, and lifestyle products!
Gift Bag Brands: Athleta | Bare Republic | Bioderma | C&C by Clean and Clear | CDobbs | CND | ColourPop | COOLA | Cowin Audio | EM Cosmetics | FlashTat | Foster Grant | Gorjana | Grayse | Hoobsy | HUM Nutrition | It’s A 10 Haircare | Joico | Kocostar | Kopari | Londontown | LUSH | Nubian Heritage | Physicians Formula | Primal Kitchen | Rituals | SheaMoisture | Tesla | TOPTOTE | Travis Mathew | Vital Proteins | Warby Parker | Zadig & Voltaire