Stephanie Mark's Covetable Career
What started as a peak into the world's most enviable closets has transformed into one of the go-to online destinations for all things fashion, beauty, and lifestyle. At the center of it all is Stephanie Mark. Stephanie co-founded Coveteuralongside Jake Rosenberg in 2011, and now she works as the Head of Business Development for the chic website. Through Coveteur's rise to success, Stephanie has learned a thing or two about how to grow and manage a business. This July she'll be divulging all her secrets at our #SimplyLA Conference. If you're looking to start a new business venture or just want to hear more from the co-founder of one of the coolest fashion sites around, you can get your tickets HERE! You won't want to miss it.
Keep scrolling to learn more about Stephanie's road to business success:
SS: Tell us about your career prior to starting Coveteur. Prior to starting Coveteur I was a freelance stylist. I had other stints (public relations, marketing) but that was the one that truly stuck.
SS: What was the inspiration behind starting Coveteur? It started off as a passion project; doing something that we found to be inspiring to ourselves and that we hoped would be inspiring to others.
SS: Thinking back to the first few months, were there any entrepreneurial obstacles you had to overcome? YES! I think if I knew everything I know now back then, I would have been way more hesitant to start a business instead of just diving right in. For me personally, learning the financial side of running a business, keeping track of expenses, and getting used to how much I was traveling were some obstacles that come to mind!
SS: When did you realize this passion of yours could turn into a successful business? About 2 or 3 months into Coveteur, people started asking us if they could advertise on the site. After we worked with about 2 or 3 partners on custom content pieces we decided to give it a go full time and turn our passion project into a business.
SS: Why do you think Coveteur has become a go-to destination for women seeking inspiration? I think Coveteur takes people and topics that could otherwise seem intimidating and we make them approachable. We try to teach and inspire our readers instead of talking at or down to them and I think people respond to that.
SS: If you could give your 20-year-old self advice, what would it be? Go to class!