Turning Your Festival Experience Into a Branding Opportunity


Festival season has officially kicked into high gear. Coachella is fast approaching, and dozens of other music festivals all over the country are just around the corner. For most, music festivals are all about camping out and enjoying a few days of rocking music, but if you’re a blogger looking to build your following, festivals provide an unparalleled opportunity to advertise your brand.

Just ask Charlotte D’Alessio, the girl who got a modeling contract after her Coachella Instagrams went viral two years ago, or just look at the number of brands who pour thousands of dollars into festival parties, pop-ups, and partnerships.

Even if you aren’t being hosted by a swanky hotel or collaborating with a brand during the weekend, there are plenty of ways to make your festival experience beneficial to your blog or brand:

Julie Sariñana of Sincerely Jules and Alessandra Ambrosio

Use the Hashtags

Millions of people will be searching relevant hashtags, not just the people attending the festival, so using event hashtags will help your images earn more impressions.

Dress the Part

Festival fashion is a beast all its own, and a focal point for many festival-goers. A unique outfit on the festival grounds with a special detail (we love embroidered denim jackets lately!) will get you tons of likes, and it may even get you noticed by fashion photographers who often frequent these events.

Give Product Details

Another easy way to connect and get more exposure on your Instagram is to tag product companies in your pictures. If you're wearing a Free People dress, tag the brand and other fans will be able to see your look. Plus, if your photo is really top-notch, the brand may repost it and send more followers your way. You can do this with any clothes, food items, bands, or hotels you feature in your posts.

Find a New Angle

There will be thousands of pictures of the same ferris wheel or blurry videos of the headliner performances, so find a unique way to document your festival experience that will stand out from the rest. Innovative posts are more likely to catch people's eyes, so get creative!

Now that you've learned how to make the most of your festival experience, learn how to style outfits for Coachella and other events at our next Session at the Grove. Find out more HERE!

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